Customers have the superpower to make or break a brand. Their choices are highly influenced by the market reputation of the brand and the overall look of the product. So, no doubt, branding photography is making its presence strongly felt in the brand industry. As visual content is gaining more popularity among the masses, having a good collection of professional photographs on your website is the need of the hour.
They can help you reach your dream clients as well as make your brand the most sought-after. Now, If you are thinking, “Why can’t I just hire a normal photographer or DIM (Do it Myself)?” we have enough reasons to convince you to hire a brand photographer.
Here are five signs you should invest in branding photography. Trust us, you will thank us later!
1. Using Stock Images
If you are still using stock images on your website or social media platforms, stop doing that! People will appreciate your brand more if you use custom-made authentic photos, as they can trust your brand easily by seeing your real office and staff at work.
This will also ensure that consumers will know that your website is legit and distinguishes you from other websites using the same images.
Remember, it’s your brand photo, not someone’s else. You can take help from a professional brand photographer who will ensure that your website’s photo gallery stands out from the others by suggesting styles, settings, and even colors that will go best with your brand. Don’t forget that a picture is worth a thousand words!
2. Ignoring Personal Branding
For budding entrepreneurs and small business owners, investing in personal branding photography is a must. That’s because you are the face of your brand! It’s your first impression that will decide the fate of your business.
In the digital world, your profile picture is everywhere, from Email platforms to LinkedIn profiles. If customers can’t connect with your personality because of low quality, unprofessional profile pictures, it’s high time that you should start taking personal branding photography seriously. And, who else can do this job better than a personal branding photographer? Still feeling a bit confused? Well, then, you can first meet the photographer you want to work with, know about the whole process, discuss all the right poses and angles, then decide if you want to do it or not.
However, if you believe us, letting the experts do their job will only do good for your personal brand by connecting you to the customers on a deeper level. So, stop ignoring yourself and let the pictures tell your story to the world!
3. Not Checking Image Quality
When was the last time you checked the photos on your website? Do one thing. Just go to your website’s page right now and take a good look at your image library. Do you feel that in some photos, the background could have been changed for the better? Or, the one thing that you wanted to highlight in the picture is blurred?
Or is there a cluster of low quality or unnecessary images that you need to get rid of? If the answer to all these questions is YES, then you know what to do! Please hire a brand photographer and give a professional makeover to your brand photo. It’s never too late!
4. Not Updating Photographs on Social Media
Love it or hate it, but you can’t ignore social media. If you think that your website is enough to attract your dream clients to your brand, then the chances are that it might never happen. A strong presence on Instagram is a must, as it’s a great platform for promoting your brand and connect directly with the customers (read followers).
You need to make people start talking about your brand or you by posting captivating images from time to time. Just ask your personal branding photographer to click your latest photos in a new location or with some quirky props to make your appearance look more friendly and likable.
5. Feeling of Dejection
Being in the selling business can prove to be really stressful and even heartbreaking sometimes. Right before stepping into the world of business, you know about the risk of becoming either a great success or a total failure.
If right now, you are feeling not much motivated to nurture your brand, because of whatever reason, trust us, a little makeover can uplift your dejected spirits as well as do wonders to your business. Sometimes, all you need is CHANGE!
Final Words
If you have any one of the above-mentioned five signs, you know what to do. And, to help you more, let us suggest you some simple branding photography guidelines. Before scheduling a meeting with a brand photographer, visit their official websites to see their previous photoshoots. Feel free to talk about your budget and your specific requirements. Have a great conversation beforehand so that you feel comfortable while posing.